This land is the entrance to the park and plays the role Main Street USA traditionally does in other Disney "castle parks".
Disney Description from June 2016:
For the first time in a Disney park, the main entry to Shanghai Disneyland will be the hometown of Mickey Mouse and his pals. Mickey Avenue is also the hometown of imagination, a welcoming, whimsical neighborhood filled with lively shops and restaurants. Stepping into this cheerful land sets the tone for a visit to Shanghai Disneyland, where guests will leave their worlds behind and enter lands of adventure, fantasy and the future.
Located just inside the entrance to Shanghai Disneyland, Mickey Avenue is the first main entry at a Disney park that is home to Mickey Mouse and his pals, including Minnie Mouse, Donald and Daisy Duck, Goofy and Pluto. Guests have the chance to learn more about Disney characters and their stories before entering the other themed lands. For example guests may discover the Italian family tree of Donald Duck, displayed on a mural at Il Paperino – a gelato shop on Mickey Avenue where Donald is the host. They might even get the opportunity to meet some of their favorite Disney friends throughout this land.
Guests will enjoy shopping and browsing in this bustling commercial center, filled with an extensive array of items created especially for the people of China. Avenue M Arcade features the largest selection of gifts and collectibles inside the theme park, with items exclusively designed for Shanghai Disney Resort. Guests may choose a treasured keepsake to take home as a memory of their visit, or select gifts for friends and family.
Four neighborhoods make up this colorful avenue, and each neighborhood engages visitors with the optimism of Disney. Celebration Square is the friendly heart of the community. Park Place lies just beyond the square, near the Gardens of Imagination. The Market District is on the outskirts of the avenue toward Adventure Isle. The Theatre District, an artsy neighborhood, is on the outskirts in the other direction toward Tomorrowland. When guests are in the Theatre District during the day, they may want to visit the nearby Walt Disney Grand Theatre (in the adjacent Disneytown) to check out Mickey’s Film Festival and see some short cartoons starring Mickey Mouse himself.
Avenue M Arcade
The biggest business in town and the largest shop in Shanghai Disneyland, Avenue M Arcade offers guests a selection of apparel and accessories, gifts, home décor and jewelry. The Arcade’s specially designed façade honors its most famous residents, who are represented as universal virtues on mosaic panels: Mickey Mouse (hospitality), Minnie Mouse with Figaro the cat (compassion), Goofy (optimism), Donald Duck (worldly), Daisy Duck (friendliness), Pluto and Fifi (generosity) and Chip & Dale (friendship). Even the checkout area is themed, as the First Bank of Scrooge McDuck.
Whistle Stop Shop
Guests may want to visit this shop housed in the town's old train station where they will find an assortment of toys, plush and even the home of Duffy the Disney Bear. For the first time in a Disney park, guests at this shop can choose to have their names embroidered on their Mickey Mouse ear hats in either Mandarin or English. The Whistle Stop Shop also is the headquarters for the Shanghai Disney Resort Magic Passport.
Mickey & Pals Market Cafe
Mickey & Pals Market Café, a counter-service restaurant, offers localized Chinese and international menus plus views of the nearby gardens, Fantasia Carousel and Enchanted Storybook Castle. Guests may gather here with family and friends, choosing a table in one of five themed dining rooms: Mickey’s Galley, Tony’s (from Lady and the Tramp), Daisy’s Café, the Three Caballeros, or the Covered Alleyway. The Market Cafe, designed like an open-air market, will feature four exhibition kitchens and an extensive mural with eleven individual panels wrapping the main serving area. The mural celebrates the agricultural heritage of Mickey Avenue, with scenes of Mickey and his pals planting, harvesting and sharing happy times together.
A French-inspired bakery based on characters from Ratatouille, Rémy’s Patisserie will offer a variety of breads, pastries and muffins, along with fresh desserts from the restaurant’s kitchen. Wooden shutters, flower boxes, sidewalk seating and French café-inspired graphics distinguish the exterior of the shop. The tiny scaffolds and ladders that line the wall are reminders that Rémy the rat, who loves to cook, is preparing something special in the kitchen. Guests will want to look out for Rémy and his friends, who are busy working in a kitchen of their own size.
Sweethearts Confectionery represents the childhood home of Minnie Mouse. Created in a Queen Anne-style, the house is a candy store that celebrates Disney’s first couple, Mickey and Minnie. Inside the shop, guests will find murals and sweet scenes that tell the story of this couple’s courtship as well as a myriad of framed artwork that tell the story of Minnie growing up. Recurring design touches include flowers, hearts, bows and elements inspired by Minnie’s ubiquitous red-and-white polka dot dress. Guests will also find freshly handmade treats here, inspired by some of their favorite Disney characters.
Mickey Avenue serves the traditional purpose of a Main Street USA, Buena Vista Street, Hollywood Blvd as you find in other parks but it is slightly different. Instead of a long street lined by streets it is more of a wide courtyard that fans out to the center of the park. It has shops and dining as you would expect on a Main Street but cross it Toon Town. I really enjoyed roaming around and taking in the details. Here is a full picture set looking at some of the exterior details. There are a lot of fun references to Disney shorts, films, and Imagineering throughout.
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