‘Tradition Meets Innovation’ at Disney Consumer Products Showcase at
disney’s d23 expo 2015

Glendale, Calif. — June 18, 2015 — Disney Consumer Products will unveil unique product experiences and exclusive merchandise at this year’s D23 EXPO, Disney’s ultimate fan event, held at the Anaheim Convention Center August 14–16. Reflecting a ‘Tradition Meets Innovation’ theme, the expansive Disney Consumer Products pavilion will provide interactive opportunities for fans of all ages to explore exciting stories and engaging experiences and products celebrating everyone’s favorite Disney, Pixar, Marvel, and Star Wars stories.

Throughout the weekend, Disney Consumer Products will give fans the chance to get hands-on with the very latest in product innovations, explore fashion trends, books, apps, and more, as well as shop for collectible Disney Store merchandise at D23 EXPO. Special artist signings and stage presentations also will take place over the three-day event, offering fans the chance to get up close and personal with their favorite storytellers.

Events and attractions within the Disney Consumer Products pavilion include:

• Playmation Marvel’s Avengers – EXPO attendees will have the chance to see if they have what it takes to gear up and join the Avengers! Be among the first to experience the recently announced Playmation product, a groundbreaking new system of connected toys and wearables that uses smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of Marvel stories.

• The Marvel Universe – Fans of all ages collect across the ever-expanding Marvel Universe, and at D23 EXPO they can experience more of their favorite Super Heroes with a preview of the newest large-scale statues, action figures and more. Additionally, attendees will get a first-hand look at how the attributes of Marvel characters – cool, strong, relatable – come together in fashionable apparel and accessories. Attendees are encouraged to follow @StyledbyMarvel on Instagram and to share their own passion for MARVEL with the #StyledByMarvel hashtag.

• Evolution of the Star Wars Stormtrooper – Explore the design evolution of the armor-clad legions of Clone Troopers and Stormtroopers that have fought for the light side and the dark side throughout the Star Wars saga.

• #TeamMickey – Fans can show off their #TeamMickey spirit and commemorate their visit at a fun-filled Mickey photo booth.

• Rock Your #MinnieStyle – The Minnie lounge will feature a nail bar and surprise product giveaways along with an inspired fashion and accessories statement.

• D-Style – EXPO attendees will be the very first to preview D-Style, an all-new, curated assortment of fashion items and accessories debuting at DisneyStore.com this fall.

• Make it a Tink Moment – Straight from Never Land, #TinkStyle will land at D23 EXPO. Guests can visit the ‘Bun Bar,’ where professional hair stylists will be on hand to give attendees the iconic Tinker Bell top knot while they peruse a glittering Tinker Bell product display.

• Disney Junior ‘Fun Spot’ – Fans can experience galactic play with new stellar toys from Miles from Tomorrowland and have the chance to meet Doc McStuffins and Sofia the First at the Disney Junior ‘Fun Spot.’

• Unlock Your Inner Disney Princess – D23 EXPO attendees can unlock their inner princess by leaving an empowering message on a special ‘Keys to the Kingdom’ gate.

• The Breadth of Frozen – Fans will have the opportunity to check out Frozen products for the whole family and engage in fun activities held throughout the day.

• Pixar Storytelling Comes to Life – Pixar films have delighted audiences for more than 20 years with memorable characters that have been brought to life in equally delightful product. Explore some of the newest products from everyone’s favorite Pixar films. Additionally, fans will be able to see the exciting new app from Disney – Cars: Daredevil Garage – that allows you to take your favorite Mattel diecast cars into the virtual world, using them to perform extreme stunts in crazy environments.

• Discover Disney’s Descendants – EXPO attendees will get an exclusive look at the wicked world of fashion and toys inspired by Disney’s Descendants, the teenage progeny of Disney’s most infamous villains.

Disney Store
In addition to the exciting events and attractions offered in the Disney Consumer Products pavilion, the Disney Store shop at D23 EXPO invites attendees to shop an array of special products not yet available to the general public. Showcased throughout more than 3,000 sq. ft. of retail space, new collections and Limited Edition items will launch throughout the D23 EXPO weekend.

Offering even more collectible merchandise, Disney Store will be launching “Disney 3D Print Studio” at D23 EXPO, offering fans the chance to personalize new figures, including a Disney Mouseketeer, Star Wars stormtrooper, and Marvel’s Iron Man, with their likeness through the use of facial-scanning kiosks. Marking the first foray into 3D printing by Disney Store, the figures sold at EXPO will feature unique packaging with a special D23 Certificate of Authenticity.

More details about Disney Store merchandise offered at EXPO will be released in the coming weeks.

Disney Publishing
Disney Publishing will take fans into the world of books, apps, and everything in between by showcasing how artists, storytelling, and innovative content come together to create stories full of magic and adventure.

• Disney Storytelling Pop-Up Shop – EXPO attendees are invited to take a magical journey into the world of storytelling featuring titles that span Disney’s fascinating history. Look behind the magic through Disney Publishing’s Disney Editions books that showcase a vast array of feature films, Disney Legends, and Imagineers, available for purchase at the Disney Store retail space.

• Discover the Magic of Learning with Disney Imagicademy– Dive into the world of technology-driven learning through apps designed to encourage children to learn by creating, doing, and making.

• Disney Publishing’s Digital Discovery Zone – Fans can immerse themselves in the exciting world of innovative storytelling through a collection of digital experiences that will engage the imagination of people of all ages.

• Whisker Haven Tales with the Palace Pets – Take a journey into a secret realm deep in a fairy tale land between the Disney Princess kingdoms called Animal Royal Kingdom of Whisker Haven, where the Palace Pets characters can meet up with their friends, play, and save the day.

• Introducing Star Darlings – Coming this fall, the Star Darlings characters will encourage girls to make wishes from the heart and find their inner star. At D23 EXPO, fans can see a sneak peek into their world, with exciting Star Darlings giveaways being conducted throughout the weekend.

Disney Publishing will also present in Stage 28 at D23 EXPO. Located inside the Disney Consumer Products pavilion, Stage 28 will feature exciting presentations and author signings including:

Friday, August 14

• 3–4 pm: Stage 28: Exploring the Past, Present, and Future of Storytelling with Ridley Pearson and Marty Sklar
  New York Times bestselling author Ridley Pearson joins Disney Imagineering Legend Marty Sklar as they discuss their seemingly different careers and roles as storytellers, along with how their worlds pleasantly and serendipitously collided with the creation of Pearson’s Kingdom Keepers series.   

• 4:30–5:30 pm: D23 EXPO Dream Store: Ridley Pearson autographing

Saturday, August 15

• 10–11 am: Stage 28: One Little Spark— Mickey’s  Ten Commandments and The Road to Imagineering —with Marty Sklar in conversation with Eli Erlandson, Shelby Jiggetts-Tivoni, Daniel Joseph, Dexter Tanksley, and Kevin Rafferty
  From the acclaimed author of DREAM IT! DO IT!, Disney Imagineering Legend Marty Sklar joins five well-known Imagineers in a lively conversation about what inspired them to go into the arts, ultimately become Imagineers, and the advice they have for young creative talent who wish to do the same. Sklar will engage his fellow Imagineers in an inspiring discussion that will appeal to young and old alike–those who hope to take that “Road to Imagineering” someday, along with the parents and grandparents who encourage young people to follow their dreams.

• 11:30 am–12:30 pm: D23 Autograph Central:  Marty Sklar signing

• 2:45–3:45 pm: D23 EXPO Dream Store: #1 New York Times bestselling author Melissa de la Cruz autographing for The Isle of The Lost: A Descendants Novel

Sunday, August 16

• 1:30–2:30 pm: Stage 28: An Animator’s Gallery:  Presented by Dave A. Bossert and Eric Goldberg
  Based on the book containing whimsical, deluxe Art Deco-themed art showcasing Walt Disney characters in a style reminiscent of caricatures from the famed walls of Sardi’s and The Brown Derby, join Disney Supervising Animator Dave Bossert and Director Eric Goldberg as they discuss the stylized images in the collection that first debuted as a display within the Roy E. Disney Animation Building in Burbank, California. Fans of all ages, and from all over, will learn what inspired Goldberg to create these playful portraits, starting with Oswald the Lucky Rabbit and Mickey Mouse through characters from Frozen and Big Hero
  
  
• 3–4 pm: D23 Autograph Central: Dave Bossert and Eric Goldberg signing
  

Additional details and updates about Disney Consumer Products events and activities will continue to be updated on www.D23EXPO.com, on Facebook, and Twitter at “DisneyD23.”

Tickets for D23 EXPO 2015 are available at a discounted price for a limited time. Now through June 30, 2015, tickets are $67 for one-day adult admission and $48 for children 3–12. Tickets for members of D23: The Official Disney Fan Club are $58 for one-day adult admission and $42 for children. Multi-day money-saving tickets are also available. D23 Members can save as much as $188 off the price of admission, based on the purchase of four three-day tickets at the D23 Member rate. For more information on tickets and the ticket pricing structure for D23 Members and general admission, visit D23EXPO.com.

About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world’s largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into their homes. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Tinker Bell, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, eBooks and apps. DPW is also committed to the educational development of children around the world through Disney Learning, which includes our flagship learning brand, Disney Imagicademy, as well as Disney English and other Disney-themed learning products. The Disney Store retail chain operates across North America, Europe, and Japan with more than 350 stores and provides high-quality, unique products. Disney Store also operates ecommerce sites in several countries, which can be found here. For more information, please visit www.DisneyConsumerProducts.com.

About D23 EXPO 2015
D23 EXPO—The Ultimate Disney Fan Event—brings together all the worlds of Disney under one roof for three packed days of presentations, pavilions, experiences, concerts, sneak peeks, shopping, and more. The event provides fans with unprecedented access to Disney films, television, games, theme parks, and celebrities. For the latest D23 EXPO 2015 news, visit D23EXPO.com. Presentations, talent, and schedule subject to change. To join the D23 EXPO conversation, make sure to follow DisneyD23 on Twitter, Facebook, Pinterest, Instagram, and YouTube, and use the hashtag #D23EXPO.

About D23
The name “D23” pays homage to the exciting journey that began in 1923 when Walt Disney opened his first studio in Hollywood. D23 is the first official club for fans in Disney’s 90-plus-year history. It gives its members a greater connection to the entire world of Disney by placing them in the middle of the magic through its quarterly publication, Disney twenty-three; a rich website at D23.com with members-only content; member-exclusive discounts; and special events for D23 Members throughout the year.

Fans can join D23 at Gold and General Membership levels at D23.com and at DisneyStore.com/D23. To keep up with all the latest D23 news and events, follow DisneyD23 on Twitter, Facebook, Pinterest, and YouTube.