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Below is an official Press Release

“I’m Going to Disney World” Historical Release

First Spot: Super Bowl XXI (Phil Simms, New York Giants)

Number of Spots Since Inception: 47

Chronology of “I’m going to Disney World” Spots:

2014    Super Bowl XLVIII (Malcolm Smith, Seattle Seahawks)

2013    Super Bowl XLVII (Joe Flacco, Baltimore Ravens)

2012    Super Bowl XLVI (Eli Manning, New York Giants)

2011     Super Bowl XLV (Aaron Rodgers, Green Bay Packers)

2010    Super Bowl XLIV (Drew Brees, New Orleans Saints)

“American Idol” Season 9 (Lee DeWyze, singer)

2009   Super Bowl XLIII (Santonio Holmes and Ben Roethlisberger, Pittsburgh Steelers)

“American Idol” Season 8 (Kris Allen, singer)

2008   Super Bowl XLII (Eli Manning, New York Giants)

“American Idol” Season 7 (David Cook, singer)

2007   Super Bowl XLI (Tony Dungy and Dominic Rhodes, Indianapolis Colts)

2006   Super Bowl XL (Hines Ward, with Jerome Bettis, Pittsburgh Steelers)

2004   Super Bowl XXXVIII (Tom Brady, New England Patriots)

Major League Baseball World Series Champs (Curt Schilling, Pedro Martinez and David Ortiz, Boston Red Sox)

2003   Super Bowl XXXVII (Jon Gruden and Brad Johnson, Tampa Bay Buccaneers)

2002   Super Bowl XXXVI (Tom Brady, New England Patriots)

2001    Super Bowl XXXV (Trent Dilfer, Baltimore Ravens)

Major League Baseball home run record (Barry Bonds, San Francisco Giants)

2000   Super Bowl XXXIV (Kurt Warner, St. Louis Rams)

1999     Super Bowl XXXIII (Terrell Davis and John Elway, Denver Broncos)

Women’s World Cup (United States Championship Team)

1998     Super Bowl XXXII (John Elway, Denver Broncos)

Major League Baseball home run record (Mark McGwire, St. Louis Cardinals)

1997     Super Bowl XXXI (Desmond Howard, Green Bay Packers)

Holiday Gift-Giving (Santa Claus)

1996     Super Bowl XXX (Emmitt Smith, Dallas Cowboys)

1995     Super Bowl XXIX (Jerry Rice and Steve Young, San Francisco 49ers)

1994     Super Bowl XXVIII (Emmitt Smith, Dallas Cowboys)

Winter Games XVII (Nancy Kerrigan, U.S. Figure Skater)

1993     Super Bowl XXVII (Troy Aikman, Dallas Cowboys)

Stanley Cup (Patrick Roy, Montreal Canadiens)

1992      Super Bowl XXVI (Mark Rypien, Washington Redskins)

1991       Super Bowl XXV (Ottis Anderson, N.Y. Giants)

NBA (Michael Jordan, Chicago Bulls)

1990     Super Bowl XXIV (Joe Montana, San Francisco 49ers)

Graduation (Jim Thompson of Temple University, and Matt Kaldenberg, Phyllis Kaldenberg and Laura McEwen of Simpson College)

1989     Super Bowl XXIII (Joe Montana, San Francisco 49ers)

NHL (Al MacInnis, Calgary Flames)

NBA (Joe Dumars, Detroit Pistons)

1988     Super Bowl XXII (Doug Williams, Washington Redskins)

Miss America (Gretchen Carlson)

World Series (Orel Hershiser, L.A. Dodgers)

NBA (Kareem Abdul-Jabbar, L.A. Lakers)

1987     Super Bowl XXI (Phil Simms, N.Y. Giants)

America’s Cup (Dennis Conner)

NBA (Magic Johnson, L.A. Lakers)

World Series (Frank Viola, Minnesota Twins)


  • The Super Bowl has been the catalyst for the most “I’m going to Disney World” spots (27)
  • There have been five “I’m going to Disney World” repeaters: Joe Montana (1989 and 1990),
    Emmitt Smith (1994 and 1996), John Elway (1998 and 1999), Tom Brady (2002 and 2004) and Eli Manning (2008 and 2012).
  • “I’m going to Disney World” spots immediately following the Super Bowl have featured non-Super Bowl MVPs nine times:  1989, 1995 (shared), 1996, 1998, 1999 (shared), 2001, 2003, 2007 and 2009 (shared) and one defensive player (LB Malcolm Smith, 2014).