eFX Inc. Enters the Marvel Universe
With a New Line of Prop Replicas
to be Introduced This Spring

Limited-Edition Prop Replicas and Collectibles Based on Iron Man, Thor, Captain America and More to be Revealed in 2012

BURBANK, Calif. (Jan. 26, 2012) – After making full-scale prop replicas and collectibles for some of the most iconic science-fiction, fantasy and action franchises of all time, eFX Inc. announced today that it will unveil an all-new line based on film and comics characters in the Marvel Universe.

eFX, which has acquired worldwide rights to create Marvel collectibles, plans to reveal its new line of Marvel collectibles in the first quarter of 2012, and to display the first collectible prop replicas from the upcoming Marvel film The Avengers at WonderCon in Anaheim, Calif., from March 16 to March 18.

Included in its initial line-up of limited-edition Marvel collectibles are expected to be Captain America shield, Thor’s hammer and a full-scale Iron Man Mark V mask.  As fans worldwide anxiously await the May 4 theatrical release of The Avengers – which brings together some of the most famous Super Heroes ever created – eFX will continue introducing new Marvel-based collectibles based on these incredible characters.

In addition to prop replicas and high-end collectibles, eFX will also offer a series
of items inspired by Marvel characters and properties, which, like the replicas, will be available on its website at www.efxcollectibles.com and at select retail locations.  Prices are expected range from $49 to $1,500 and more.

            “The Marvel universe is extraordinary, diverse and exciting – just like Marvel’s fans around the world – and we are really eager for them to see what we are creating with guidance and input from the Marvel team,” said Bryan Ono, president of eFX Inc. “Marvel’s comics and movies offer virtually endless possibilities for absolutely incredible prop replicas.”

            Since its inception more than four years ago, eFX has created the highest quality, limited-edition collectibles based on many of the most recognized and iconic properties in the world.  Many of its sold-out, limited-edition creations are prized and sought-after by fans.

            Iron Man, Thor, Captain America and other characters from the Marvel universe join an incredible list of properties within the eFX portfolio, including the Star Wars Saga, Star Trek, the original Battlestar Galactica, and classic Disney movies.

            More details about eFX’s current and upcoming collectible pieces can be found at the eFX Inc. website, www.efxcollectibles.com.  

About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.