DISNEYJUNIOR.COM UNWRAPS A MAGICAL NEW BIRTHDAY EXPERIENCE 

Parents can Surprise their Child with a Personalized Birthday Phone Call and Animated Video Greeting from a Favorite Disney Junior Friend

Burbank, CA – November 14, 2011 – Children’s birthdays are meant to be magical and DisneyJunior.com has launched a special new birthday experience to make it all possible – with a little help from Disney Junior friends Mickey, Minnie and Jake!  Available now on DisneyJunior.com the “It’s Your Birthday!” Celebration is an exciting new program for parents to create a memorable Disney Junior-inspired birthday for their child.

The program is free and easy!  By signing up for the “It’s Your Birthday!” Celebration at DisneyJunior.com/Celebration, parents can schedule a personalized birthday greeting for their child in the form of an animated video greeting and/or phone call from Mickey, Minnie or Jake, from the popular Disney Junior animated series "Mickey Mouse Clubhouse" and “Jake and the Never Land Pirates.”  Phone calls from the Disney Junior friends include the child’s name. The animated video is personalized with the child’s name, age and photo to make for a truly memorable birthday experience. Starting five weeks before the child’s birthday, parents will receive email reminders with instructions on how to set up the phone call and animated video delivery. 

Parents will also receive new ideas for celebrating their child’s big day including party tips, recipes for yummy treats, printable paper crafts and fun online birthday activities for kids, all featuring Disney Junior friends. These include:

•   “Ahoy Me Hearty Come to My Party” invitations
• Minnie’s Polka Dot Cookies
• Disney Junior Friends Coloring Pages
• Disney Junior Birthday Videos
• Disney Junior Happy Birthday Party game

To view a video about the new DisneyJunior.com “It’s Your Birthday!” Celebration, click here.

DISNEY JUNIOR

The Disney Junior programming block on Disney Channel reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s animated and live action series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills.  Disney Junior is available on basic cable in more than 99 million U.S. homes (via a daily block on Disney Channel) and to millions of other viewers on 28 Disney Junior channels (fka Playhouse Disney channels) and free-to-air broadcast partners around the world. It is also seen via subscription video-on-demand and a broadband website, DisneyJunior.com. In 2012 Disney Junior will add a basic cable and satellite channel in the U.S.