DISNEY INTERACTIVE MEDIA GROUP LAUNCHES SEASON THREE OF ‘THE POSSIBILITY SHOP,’ AN ORIGINAL WEB SERIES PRODUCED BY THE JIM HENSON COMPANY AND SPONSORED BY THE CLOROX COMPANY

New Season is Packed with Inspirational Ideas to Bring out the Inner-Artist and Adventurer in Every Member of the Family

Creativity Can Be Messy, “The Dirty Duds Showdown” Photo Contest Celebrates Family’s Messiest Moments

BURBANK, Calif. – Aug 23, 2011 – Disney Interactive Media Group announced today the season three debut of “The Possibility Shop” (www.Family.com/PossibilityShop), an original web series produced by The Jim Henson Company and available on Disney Family.com.  Created, written, executive produced and hosted by creativity crackerjack Courtney Watkins, season three will feature 20 new entertaining webisodes filled with inspirational ideas designed to help parents capture their kids’ imagination, creativity and sense of adventure, through inventive projects, activities, games and more. The Clorox Company is proud to return as the exclusive series partner.

In the new season of “The Possibility Shop,” Courtney Watkins will help parents turn an ordinary day into an extraordinary one with new fantastical ideas for celebrating holidays, making art, throwing parties and exploring the great outdoors.  Families will discover that every-day moments can turn magical with a little imagination and a positive “can do” attitude.  In store this season are some special celebrity guests who are sure to delight viewers with their surprise appearances.  Courtney will also reprise her special ‘Bright Ideas’ segments made up of quick and easy family activities that feature clean up solutions from The Clorox Company. 

“’The Possibility Shop’ continues to take family time fun and creativity to new levels, thanks to the creative genius of The Jim Henson Company and Courtney Watkins and continued support of The Clorox Company,” said Dave Dickman, senior vice president Digital Ad Sales, Disney Interactive Media Group.  “Season Three is packed with the same infectious energy that fans of the series adore, making it one of the most unique and popular shows for families on the Web.”

"‘The Possibility Shop’ really embodies the unwavering imagination and creative spirit of The Jim Henson Company," said Lisa Henson, CEO of The Jim Henson Company and the licensor for all merchandising and licensing for “The Possibility Shop.”  "Disney Family.com is an ideal channel to reach families online with Courtney Watkins’ entertaining and inspirational ideas. ‘The Possibility Shop’ is a resource that families can count on and enjoy."  

Since playtime in the great outdoors can sometimes get unruly, season three of “The Possibility Shop” celebrates kids’ messiest moments with “The Dirty Duds Showdown” photo upload contest.  Whether it’s encounters with mud, mother nature or other dirty dealings that little darlings love, Disney Family.com and The Clorox Company are asking parents to share those gasp-inducing moments for a chance to win a trip for four to a dude ranch.  For more information about the contest, check out family.com/dirtyduds. Join the conversation on Twitter: #PossibilityShop.

About Courtney Watkins
Teacher, author, artist, mom, TV personality and creative guru, Courtney Watkins is at the center of “The Possibility Shop.” Courtney faces creative challenges, introduces new ideas, demonstrates how-to-techniques, seeks answers to befuddling questions and all the while unearths the “Aha!” moments hidden in a child’s every day.  Revealing creative ideas for art, games, conversations, experiments, inventions, decorations and explorations, Courtney energizes viewers to pursue limitless fun, on-your-own, at-home activities. 

Disney Interactive Media Group
Disney Interactive Media Group (DIMG), one of the world’s largest creators of high-quality interactive entertainment across all platforms, is the segment of The Walt Disney Company responsible for the global creation and delivery of interactive entertainment, multi-platform video games, and lifestyle content across all current and emerging digital media platforms. DIMG produces and distributes a broad portfolio of content from its five primary lines of business: Disney Interactive Studios, Disney Online, Disney Online Studios, Disney Mobile, and Playdom. Products and content released and operated by DIMG include blockbuster online virtual worlds, #1-ranked community-family and parenting web destination* that includes Disney.com and the Disney Family network of websites, mobile applications, and video games.

The Disney Family network of sites provide inspiration and ideas for parents on a variety of topics important to today’s families, including easy recipes, crafts, traveling with children, pregnancy, and parenting. Sites in the portfolio include Disney Family.com, Kaboose.com, FamilyFun.com and BabyZone.com.

Disney Interactive Media Group is the interactive entertainment affiliate of The Walt Disney Company (NSYE: DIS).

The Jim Henson Company
The Jim Henson Company has remained an established leader in family entertainment for over 50 years and is recognized worldwide as an innovator in puppetry, animatronics and digital animation. Best known as creators of the world famous Muppets, Henson has received over 50 Emmy Awards and nine Grammy Awards. Recent credits include the Emmy® nominated "Sid the Science Kid," "Dinosaur Train," "Wilson & Ditch: Digging America" and "Pajanimals." Features include "The Dark Crystal," "Labyrinth," "MirrorMask," and "Unstable Fables" and television productions include "Fraggle Rock" and the sci-fi cult series "Farscape."

With additional locations in New York and London, The Jim Henson Company is headquartered in Los Angeles on the historic Charlie Chaplin lot, complete with soundstage and postproduction facilities. Independently owned and operated by the five adult children of founder Jim Henson, the Company is also home to Jim Henson's Creature Shop™, a pre-eminent character-building and visual effects group with international film, television and advertising clients, as well as Henson Recording Studios, one of the music industry's top recording facilities known for its world-class blend of state-of-the-art and vintage equipment. The Company’s Henson Alternative brand has recently announced the national tour of "Stuffed and Unstrung," a live puppet improvisational show named one of the top 10 “Best Stage Shows of 2010” by Entertainment Weekly. www.henson.com  Join us on www.facebook.com/hensoncompany follow us at www.twitter.com/hensonparents

The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with 8,100 employees and fiscal year 2011 revenues of $5.2 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration products, Glad® bags, wraps and containers, and Burt’s Bees® natural personal care products. Nearly 90 percent of Clorox Company brands hold the No. 1 or No. 2 market share positions in their categories. The company’s products are manufactured in more than two dozen countries and sold in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $84 million to nonprofit organizations, schools and colleges. In fiscal year 2011 alone, the foundation awarded $4 million in cash grants, and Clorox made product donations valued at $13 million. For more information about Clorox, visit www.TheCloroxCompany.com.

*comScore MediaMetrix