Apricot Lane to Join Downtown Disney District

Fashion boutique features celebrity inspired trends

ANAHEIM, CALIF. April 12, 2011 – Disneyland Resort today announced that fashion boutique Apricot Lane will join Downtown Disney in early June 2011.

“We always look to add unique locations that provide our guests a shopping experience unlike anywhere else – Apricot Lane certainly fits that mold,” said Tony Bruno, vice president of Disneyland Resort hotels and Downtown Disney. “Our guests are going to love the fashion collection Apricot Lane has to offer.”

Apricot Lane, an International Council of Shopping Centers “Hot Concept” award winner, carries an impressive collection of branded fashion apparel, jewelry, handbags, and accessories to create the most current looks at an affordable price. Brands carried include trend-setting lines such as Miss Me, Free People, Vintage Havana, Chaser and Good Works Make a Difference.

“Many of the designer labels found in Apricot Lane are worn by celebrities and seen in the pages of current fashion magazines,” said Founder and CEO Ken Petersen. “We are excited to give Disneyland Resort guests a place where they can replicate those looks.”

Since opening in 2007, Apricot Lane has grown to include nearly 75 franchises in 25 states across the country. The company doubled its size in 2010 alone and continuously appears in Entrepreneur Magazine’s Top Franchise List. With new items arriving almost daily, Apricot Lane is the perfect place to find one-of-a-kind outfits and unique gift items for women of all ages. The store carries a limited number of each item to ensure customers have a sense of individuality when making a purchase.

Apricot Lane joins approximately 50 retail, dining and entertainment venues that comprise Downtown Disney. Also coming to Downtown Disney in June is Sanuk, a footwear shop offering flip flops, surf sandals and other beach footwear, such as their signature yoga mat flip-flops. Earlier this month Blink, a denim-focused pop-up concept, owned by Wet Seal, opened to guests.

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About Apricot Lane

Apricot Lane is part of the popular Country Visions, Inc. franchise, and specializes in unique, one-of-a-kind items and brand names known for their quality and fashionable style trends. For more information visit www.apricotlaneusa.com. Fashions and accessories available for photo shoots and style sections upon request.

About the Disneyland Resort
Located on approximately 500 acres in Anaheim, Calif., the Disneyland Resort features two spectacular theme parks – Disneyland (the original Disney theme park) and Disney California Adventure park – plus the Downtown Disney District comprised of unique dining, entertainment and shopping experiences. The Resort’s three hotels are the 948-room Disney’s Grand Californian Hotel & Spa, the 969-room Disneyland Hotel and the 481-room Disney’s Paradise Pier Hotel. With 21,000 cast members, the Disneyland Resort is Orange County’s largest employer and generates $4.7 billion annually for the Southern California economy. The Resort has welcomed more than 600 million guests since opening on July 17, 1955. For detailed information about the Disneyland Resort, please visit www.disneyland.com.