Disney Launches Online Search for Child to “Unlock Imagination” at Disney Store in Times Square

One Week Only to Enter Disney’s Family.com Sweepstakes for a Chance to Win Ultimate New York Prize Package

PASADENA, Calif., Oct. 19, 2010 — Disney announces an online contest on Family.com to win a trip to the grand opening celebration of Disney Store’s Times Square, New York City location on November 9 and a starring role during the star-studded opening ceremony.  The crown jewel of Disney Store’s slate of store openings around the world this year, the Times Square location will be celebrated with magical festivities including celebrity appearances, live musical performances, a parade of Disney’s most beloved characters and interactive experiences storewide. Beginning October 19, Disney fans will have just one week to register online for the chance to join the fun in-person, win a $250 shopping spree, and have the distinction of their child taking the stage to turn the key to imagination and officially unlock the all-new Disney Store in Times Square.  The lucky family will also meet award winning singer Jordin Sparks during a private VIP reception after she performs Disney’s “Beauty and the Beast” theme song, which she rerecorded to celebrate the 2010 release of the Blu-Ray and DVD.

To participate, families should visit www.Family.com/sweeps/disney-store between October 19-26 and register for Family.com’s Disney Store Times Square Grand Opening Sweepstakes. Details will also be shared on Disney Store’s Facebook page and through its Twitter feed. One lucky family of four will be notified on October 27 and then set to pack their bags for a 3-day/2-night trip to New York City (November 8-10). See www.Family.com for complete details and official rules.

The lucky winners will join VIPs, celebrities, tourists from around the world and New York guests in exploring the magical new store. Centerpieces include:

• Two-story Disney Princess Castle complete with its “talking” Magic Mirror
• Colorful Lucite trees spring up throughout the store, showcasing custom Disney content
• Disney-Pixar CARS-branded Ridemakerz interactive custom car building experience
• Disney Store Theatre that allows guests to customize their experience by selecting their favorite Disney film clips, videos, classic animation and more

To find a Disney Store, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore to stay connected to your favorite destination. For more information, please visit www.disneyconsumerproducts.com/press/us

About Disney Store
The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is an affiliate of Disney Consumer Products, the business segment that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in the United Kingdom, France, Spain, Italy and Portugal, in addition to an online store, disneystore.co.uk. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney (NYSE: DIS), one of the world's largest and most successful entertainment companies.

About Disney Online
Disney Online (www.Disney.com or text MOBILE to DISNEY (347639)*) a unit of Disney Interactive Media Group, produces the No. 1 ranked community-family and parenting destination on the World Wide Web**. Launched in 1996, Disney.com is the online and now mobile web gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, music, shopping and live events.

The Disney Online Mom and Family Portfolio is a leading group of sites that provide inspiration and ideas for parents on a variety of topics important to today’s families, including recipes, crafts, vacation ideas, pregnancy and parenting tips. Other sites in the Portfolio include Kaboose.com, FamilyFun.com and BabyZone.com.

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