DISNEY AND TARGET LAUNCH NEW “D-SIGNED” TWEEN FASHION LINE 
Exclusively at Target, Fashion Line Plays Up Fun Mix & Match Styles
Inspired by Disney Channel Characters

Burbank, CA and Minneapolis– July 21, 2010 – Parents of tweens and young “fashionistas” on the hunt for the latest back-to-school fashions can now enjoy designs inspired by the style of their favorite Disney Channel characters such as Sonny Munroe played by Demi Lovato from Sonny With A Chance.  Disney and Target today announce a new fashion line of apparel and accessories called “D-Signed,” available only at Target stores nationwide and Target.com on August 1st. Disney Consumer Products (DCP) collaborated with Target to deliver unique attire that can be mixed and matched for tween girls in sizes 4 to 16.

D-Signed is a departure from more general entertainment-inspired tween based clothing as these items do not portray the characters likeness, instead they’re inspired by their look and personality on the hit series—the items you would find in their closet.  The fashion line and its mix-and-match versatility are featured in this new YouTube music video from Disney Living featuring Demi Lovato’s song “Me, Myself, and Time” directed by filmmaker Ross Ching. 

"Tween girls want fashionable clothes that express their individuality and style but that moms approve of,” said Pam Lifford, executive vice president, global fashion and home, DCP. “Our D-Signed collection at Target brings it all together in a way that allows young girls to express their fashion sense with quality clothing at budget friendly prices.”

“We are thrilled to work with Disney on this fun and stylish program just in time for back to school,” said Trish Adams, senior vice president, Target.  “The affordable line is perfect for our trendy tween guests that want to stand out in the crowd.”

The first installment of D-Signed is inspired by the personal style of the Sonny Munroe character from Disney Channel’s popular television series Sonny With A Chance. Ranging from $4.99 - $19.99, the Sonny Munroe “D-Signed” collection includes: embellished graphic tees, skirts, dresses, pants, knit dresses, shorts, fashion tops and jackets, headbands, necklaces and bags. This initial collection will be available for three months, followed by a second assortment of apparel and accessories from the Sonny Munroe collection available at Target just in time for the holidays. Future collections of D-Signed will include fashions based on the style of other popular Disney Channel characters including Alex Russo played by Selena Gomez on Wizards of Waverly Place.

About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, please visit www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving @DisneyLiving.

About Disney Channel
Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies.  For the past 44 consecutive quarters, it ranks as TV’s #1 network in primetime among Tweens 9-14. Currently available on basic cable in over 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.

About Sonny With a Chance
Disney Channel's hit comedy series stars 17-year-old Demi Lovato as Sonny Munroe, a talented Midwestern girl who relocates to Los Angeles to join the cast of the most popular sketch comedy show for tweens, "So Random!"  But life behind the scenes on a Hollywood set is not as idyllic as Sonny imagined, especially because of her fellow performers:   the self-absorbed Tawni, suave Nico, funnyman Grady, quirky Zora and dreamy Chad Dylan Cooper, star of "MacKenzie Falls," the teen drama that films in the adjacent studio and has a simmering rivalry with the cast of "So Random!"   "Sonny" was a hit right out of the gate.  The series was nominated for a Nickelodeon Kids Choice Award in the Favorite TV series category and its title star, Demi Lovato, won a Teen Choice Award in the Choice TV Breakout Star category in 2009 and this year, has again been nominated for a Teen Choice Award for her work on the comedy series.