Creating Your Own Personal Piece of Disney With a Simple Click of a Mouse…

Disney Consumer Products Launches DisneyInkShop.com
Pick It. Make It. Get It.

BURBANK, Calif. (July 12, 2004) – With just a few clicks of a Mouse, anyone can have an extra-small, grey 1928 “Steamboat Willie” Mickey t-shirt, an extra-large, blue Nemo hoodie with their name and favorite saying, or one of over 1.7 billion custom shirt designs. Disney Consumer Products has launched DisneyInkshop.com, an Internet destination that enables visitors to create and purchase their own piece of Disney apparel using beloved Disney characters and unique phrases. Whether someone is focused on self-expression, or just a Disney fan or collector, DisneyInkshop.com has something for everybody.

DisneyInkShop.com utilizes proprietary web and printing technology that brings together inkjet and dye-sublimation, offering millions of colors unlike silk screens. No similar archive of popular character art exists on the Internet.

“This is the first time The Walt Disney Company has opened up its treasured vault of artwork to the public for the purpose of creating personalized apparel,” said Patrick Haley, manager of New Business Development for Disney Consumer Products. “Disney Inkshop’s combination of print-on-demand technology and real-time web design tools makes creating a unique Disney T-shirt easy and a ton of fun. You can’t find anything like this anywhere else on the web.”

Hosted, by Zazzle.com, DisneyInkShop.com is for people who want to design a shirt with a character for whom they have a special affinity, and combine the image with a great shirt style, colors and text like “Aw phooey!” and “I’m a princess too!.” The archive of 2,500 authentic Disney images features vintage Mickey, Snow White, classic Pinocchio and Peter Pan to modern favorites, such as Stitch and Nemo.

Additionally, those looking to create numerous customized shirts for traveling together to one of Disney’s theme parks, or who are in need of fun, matching t-shirts for reunions can also use DisneyInkShop.com as a resource.

Before ordering, customers can preview their designs and finalize the order, which will be shipped within 24 hours (express and priority shipping available). The archive includes hard-to-find and previously unreleased artwork, with film properties available indefinitely. Users can save their designs and email them to a friend. Styles range in price from $19 to $26 for basic tees, tanks, and ringers.

Inkshop offers consumers the ability to create something exclusive and personal. By continuously introducing new styles and programs, spinning off successful collections to traditional retailers, and expanding into accessories, bibs, etc, Inkshop is truly a place for consumers to create and enjoy the magic of Disney.

About Disney Consumer Products
Disney Consumer Products (DCP) is the division of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books to interactive games, food and beverages, electronics and fine art. This is accomplished through the work of the division’s various lines of business: Disney Toys, Disney Softlines, Disney Hardlines, Disney Publishing, Buena Vista Games and Baby Einstein. The Disney Store, which debuted in 1987, also falls under DCP, carrying mostly exclusive, non-licensed merchandise.

About Zazzle.com
Zazzle.com, utilizes state-of-the-art reproduction techniques to provide high-quality, on-demand products at retail price points. Established in 1999, Palo Alto, CA based Zazzle.com offers a full line of consumer merchandise, including fine art prints, cards, and shirts. Zazzle moves beyond the traditional concept of licensing, offering owners of collections the opportunity to merchandise their entire catalog to millions of Web users at no cost, while generating revenue, providing real-time sales information, and enhancing their brand.

Related Links:

• USA Today Article
• DisneyInkShop.com
• Zazzle.com