DISNEY FASHION SHOW TO FEATURE CHIC STYLES FOR TWEENS AT D23 EXPO AND LIVE ON STARDOLL.COM
Exclusive Appearances by Shake It Up Stars Bella Thorne and Zendaya
Anaheim, Calif. – August 17, 2011 — Tween girls won’t want to miss the fashion event of the year – the Disney Fashion Show at D23 Expo, the ultimate Disney fan event, featuring new back-to-school and fall fashions plus holiday looks, and a sneak preview of spring 2012 styles. Celebrity guests from Disney Channel’s hit buddy comedy series Shake It Up will make a special appearance including Bella Thorne (CeCe); Zendaya (Rocky); Adam Irigoyen (Deuce Martinez); Davis Cleveland (Flynn); Kenton Duty (Gunther); Roshon Fegan (Ty); Caroline Sunshine (Tinka) and R. Brandon Johnson (Gary Wilde). For fans who can’t attend the Expo, Disney Consumer Products is collaborating with Stardoll.com, the largest tween site for girls who love fashion, to stream the event live online and host a virtual boutique at the Disney Fashion Lounge. The fashion magic happens Sunday, Aug. 21, 2011 at 2:30 p.m. PDT in the D23 Expo Arena or on Stardoll.com.
The Disney Fashion Show will feature fashion-forward, dance-ready styles inspired by various Disney Channel characters including CeCe and Rocky from Shake It Up. Fashion collections showcased on the runway will include: D-Signed’s Shake It Up line available at Target stores nationwide and Target.com; stylish Shake it Up-inspired footwear available at Payless ShoeSource stores nationwide and Payless.com; plus chic athletic clothes from ivivva athletica coming this spring to ivivva.com.
Clips from the fashion show, as well as exclusive video interviews and backstage features, will be posted on Disney.com/fashionlounge starting Sept.12, with new videos added throughout 2011. Stardoll.com will also host an online Disney Fashion Lounge where tweens can interact with virtual avatars of CeCe or Rocky and dress them in clothing from the fashion show plus virtually decorate their personal suites. The Disney Fashion Lounge will be refreshed regularly to feature new collections seasonally highlighting the most current Disney Channel-inspired styles available at retail.
“Fans of all ages will experience the fun and energy of the new tween fashion lines at our Disney Fashion Show at the D23 Expo, and through the power of the Internet, millions of fans at home can share in the excitement by viewing it online in real-time,” said Stephen Teglas, vice president and general manager, Fashion & Home, Disney Consumer Products. “With more than 25 million registered Stardoll.com users in the United States, our collaboration with the site gives young fans an unprecedented opportunity to experience fashion in an interactive and creative way. It fits perfectly with our collection’s emphasis on mixing and matching and self-expression.”
"This innovative collaboration gives our Stardoll users and Disney's fan base an opportunity to engage with Disney fashions virtually,” said Chris Yates, VP of Sales at Stardoll Media. “It bridges the gap between the online experience and offline reality for tens of millions of our fashion-savvy fans."
Guests attending the Disney Fashion Show at D23 Expo are encouraged to give back by donating a new piece of clothing for Fashion Delivers Charitable Foundation, which provides relief to families in need, as well as survivors. Expo attendees can drop off their donation throughout the weekend at the Fashion Delivers drums located inside the Disney Living Pavilion on the show floor.
Sponsors of Disney’s Fashion Show include Target, Payless and ivivva athletica.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com and www.DisneyStore.co.uk, the company's official shopping portals. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For more information, please visit Disney Consumer Products or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.
About D23 Expo 2011
The D23 Expo—The Ultimate Disney Fan Event—brings the entire world of Disney under one roof, providing attendees with unprecedented access to Disney films, television and theme parks. For schedules, live updates, interactive features and tools, polls and much more, check out the D23 Expo mobile app at www.D23mobile.com! To be part of the D23 Expo conversation, make sure to follow @DisneyD23 and tag your tweets with #D23Expo. For questions during the D23 Expo, get answers by sending tweets to @D23Expo.
About Disney Channel’s Shake it Up
Since its 2010 premiere, "Shake It Up" ranks as TV's #1 series among Kids 6-11 and Tweens. The buddy-comedy follows two high-spirited girls, best friends CeCe Jones and Raquel 'Rocky' Blue, whose dreams of becoming professional dancers are realized when they become background dancers on the most popular teen dance show, "Shake it Up, Chicago!," a job they land thanks to their longtime and well-connected friend Deuce. Between learning new dance styles, navigating the backstage antics at the show (especially with their rivals Gunther and Tinka) and their newfound social status at school, the girls are on their way to new and fun adventures, some that will test their friendship. Created by Chris Thompson ("Laverne and Shirley," "Bosom Buddies") and executive produced by Rob Lotterstein ("The War at Home," "Ellen") and Jeff Strauss ("Reba," "All of Us," "Friends"), it is from It's a Laugh Productions, Inc. Starring are Bella Thorne and Zendaya, Davis Cleveland, Roshon Fegan, Adam Irigoyen, Kenton Duty and Caroline Sunshine.
Stardoll is the largest online community for girls who love fashion, design and making new friends. Members create their own MeDoll avatars, go shopping, dress up, decorate their personal suites, express themselves creatively and socialize with each other. Stardoll is the leading online destination for young women, and now has over 120 million members worldwide. Headquartered in Stockholm, Sweden with offices in the US, UK and Germany, Stardoll is backed by two of the world’s top venture capital firms: Sequoia Capital and Index Ventures.