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Below is an official Press Release

Disney Fairies: Tinker Bell and the Great Fairy Rescue Game for Nintendo DS™ is Available at Retail

New Nintendo DS Game Offers Enhanced Interconnectivity Elements with the Disney Fairies Pixie Hollow Online Virtual World

BURBANK, Calif. – (September 21, 2010) – Disney Interactive Media Group today announced that Disney Fairies: Tinker Bell and the Great Fairy Rescue video game for Nintendo DS™ is now available in retail stores throughout North America.  The new DS game includes new interconnectivity elements with the Disney Fairies Pixie Hollow online virtual world (www.pixiehollow.com), which further immerses players into the Disney Fairies fantasy.

In the Tinker Bell and the Great Fairy Rescue game, players can team up with familiar fairy friends to go beyond Pixie Hollow in order to bring summer back to the English Countryside, where the game takes place.  The DS game offers all new adventures and exciting ways to connect with the Disney Fairies Pixie Hollow online virtual world. For the first time ever, players can unlock exclusive items, create fairy avatars, and send postcards to their fairy friends in Pixie Hollow, all of which create an interconnected experience between the virtual world and the DS game.

“This franchise provides a unique opportunity for us to connect different platforms together in an innovative way for consumers,” said Craig Relyea, senior vice president, Disney Interactive Studios.  “By offering Disney Fairies fans new ways to connect across multiple devices, we’re creating immersive digital experiences that further enhance their Disney Fairies experience.”

Also, to celebrate the release of the game, Pixie Hollow is holding a Disney Fairies Fashion Design Contest and is asking fans to draw upon their imaginations to design a Fairy or Sparrow Man outfit inspired by the DS game. The winning designs will be brought to life as a new collection in a Pixie Hollow shop, and the winning designers will receive grand prizes that include a Nintendo DS game system, a copy of Disney Fairies: Tinker Bell and the Great Fairy Rescue DS game, and a one-month Pixie Hollow membership card.

“We are encouraging our passionate Disney Fairies online community to tap into their creativity and love of fashion to design an outfit that will be a part of the Pixie Hollow virtual world,” says Jason Everett, Disney Fairies Pixie Hollow product director. “With the launch of the new ‘Tinker Bell and the Great Fairy Rescue’ animated feature and the video game, fans will have a lot of Disney Fairies content to draw from and customize.”

Disney Fairies: Tinker Bell and the Great Fairy Rescue for Nintendo DS arrives in stores the same day as Walt Disney Studios Home Entertainment’s Blu-ray™ and DVD release of the Tinker Bell and the Great Fairy Rescue movie. The game, from Disney Interactive Studios, is Rated E for Everyone by the Entertainment Software Rating Board (ESRB) and available now at a suggested retail price of $29.99. 

To enter the Disney Fairies Fashion Design Contest, visit the Pixie Hollow website (http://pixiehollow.go.com/contests_home.html).

About Disney Interactive Media Group
Disney Interactive Media Group (DIMG), one of the world’s largest creators of high-quality interactive entertainment across all platforms, is the segment of The Walt Disney Company responsible for the global creation and delivery of interactive entertainment, multi-platform video games, and lifestyle content across all current and emerging digital media platforms. DIMG produces and distributes a broad portfolio of content from its five primary lines of business: Disney Interactive Studios, Disney Online, Disney Online Studios, Disney Mobile, and Playdom. Products and content released and operated by DIMG include blockbuster online virtual worlds, #1-ranked web destinations Disney.com and the Disney Family network of websites, mobile applications, and video games.

Disney Interactive Media Group is the interactive entertainment affiliate of The Walt Disney Company (NSYE: DIS).

About Tinker Bell and the Great Fairy Rescue Movie:
What would you do if you met a fairy?  Witness the historic moment when Tinker Bell first meets a human being, and it’s not who you think.

Years before meeting Wendy and the Lost Boys, Tinker Bell met Lizzy, a little girl with a steadfast belief in the power of pixie dust and the magic land of fairies.  During the fairies’ summer visit to the flowering meadows of England, two very different worlds unite for the first time and Tink develops a special bond with a curious child in need of a friend.  As her fellow fairies launch a daring rescue, Tinker Bell takes a huge risk, putting her own safety and the future of all fairykind in jeopardy.

Experience Disney’s astonishing all-new movie about the true power of faith and friendship.  Bursting with excitement and imagination, Tinker Bell and the Great Fairy Rescue is magical entertainment for the whole family.  You might even learn to fly.

Tinker Bell and the Great Fairy Rescue, is an all-new, original full-length CG animated film which debuts on Blu-ray, DVD and Movie Download on September 21 from Walt Disney Studios Home Entertainment. Featuring breathtaking animation, spectacular music and an all-star cast of voice talent, the film will be available in the U.S. for the suggested retail price of $39.99 for a Blu-ray Combo Pack (Blu-ray + DVD), $29.99 for a DVD and $19.99 for a Movie Download.

About Disney Fairies
Disney Fairies is rooted in Disney's rich heritage of children's storytelling. The franchise builds upon the enormous popularity of Tinker Bell and introduces girls to her secret, magical world and a new circle of enchanting Fairy friends – Fawn, Iridessa, Rosetta and Silvermist – each with an incredibly diverse talent, personality and look. Launched just a few years ago, the $1.3 billion franchise boasts a thriving publishing and lifestyle merchandising program. To date, hundreds of Disney Fairies books have published worldwide in 57 countries and 31 languages, selling millions of copies; Disney Fairies magazines are available in 40 countries and an array of products from apparel and toys to electronics, home décor and stationery has extended storylines into many girls’ homes across the globe. DisneyFairies.com is now available in more than 20 territories across North America, Latin America, EMEA and Asia Pacific.  Fans have created more than 30 million personalized Fairy avatars to date that can take flight in the virtual world of Pixie Hollow. Disney theme parks have also launched a Pixie Hollow attraction where fans can meet the Disney Fairies. Following the success of Walt Disney Pictures Tinker Bell on Disney Blu-ray and hi-def DVD, Disney released Tinker Bell and the Lost Treasure as the second title in the series in October 2009. The Disney Fairies are highlighted in the production of Disney On Ice presents Worlds of Fantasy, and additionally, Tinker Bell is in four other Disney On Ice shows touring the world. 

 

 
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